Getting traffic from the Organic (non-paid) areas of search engines like Google is important for every digital based company as easing the reliance on paid channels like Pay Per Click advertising (PPC) means less budget is required to generate the same overall traffic levels to your website.
On site content
We will conduct keyword research for your business and review your current website content to see how this matches up for the key search terms in your marketplace.
Recommendations can then be given on gaps in content where new pages are required and current pages identified that require additional or different content.
Website technical SEO
Your website needs to be in the best technical shape possible, with all the right signposts and content for search engines, to give it the best chance of ranking high up on search results.
We will conduct an audit of your website and report on the key areas including:
- Meta data for each page (e.g. page titles, descriptions)
- Review the content of each page from an SEO perspective
- Schema mark up
- Navigation and link structure
- Page load speeds
- Mobile friendliness of the design and functionality
- Scan the website for errors (e.g. broken links)
Off site content
Your website is graded by search engines on how well it is connected to other websites on the internet, and which websites these are. This means that links in and out of your website are important for increasing the authority of your website with search engines which is a factor in how well they will rank you on search results.
We can recommend a content marketing strategy to produce engaging and relevant content that other websites and blogs will want to link to. This will improve the link profile of your website with search engines. We will do this by:
- Identifying content ideas around your products, industry, etc.
- Get the content piece written, designed and published.
- Compile a target list of websites and blogs that are authoritative and are likely to be interested in linking to the produced piece of content.
- Outreach to the list and secure backlinks to the content.