Analysis & CRO
You need your website to be working as hard as possible to achieve it’s objectives…whether that’s maximising online transactions, generating customer leads for sales team follow up, or purely providing information.
If customers cannot find what they are looking for quickly, information is not clear on the page, or a part of the website isn’t working properly they will simply leave and visit your competitors’ website instead. Visitors to your website are hard earned so you’ll want to keep them on your site and fulfil their need that brought them to you in the first place.
Analysing Website performance
- Find out where customers are dropping out of your website
- Compare performance by different sources such as traffic sources, device, browser type and customer type.
- Gain insight as we map the different customer journeys on your website
Testing website improvements
- Using analytics data to inform hypotheses of improvements to test
- Employing customer polls and surveys to gather information to support hypotheses
- Designing test pages
- A/B or multivariate tests added to relevant areas of the website without affecting the underlying website code
- Robust testing to a statistically significant proportion of website visitors
- Results analysed and reported
- Successful tests adopted within the website to all visitors
In summary, we can help you achieve a better conversion rate to increase online sales through analysing your website performance, testing improvements and rolling out successful tests to all website visitors.
Website Design & Build
You need to have the best website you possibly can to maximise the online sales opportunity, as well as provide customers with all the information they are looking for, irrespective of the sales channel they finally use to purchase from you.
We can mange the creation of your new website from concept to delivery through our expertise and experience in the following areas:
- Stakeholder discussions to elicit desired outcomes in terms of website functionality, information, brand and messaging, etc.
- Research on what current and potential customers want
- Scoping of project and documentation
- Customer personas and user journeys
- Website navigation and wireframes
- Design and build
- User acceptance testing
- Migrating website to live
We can offer a flexible approach with different weightings on each of these areas to suit different levels of budget and the business objectives.