Small businesses need to make the absolute most of their marketing spend, but knowing how best to allocate budget between the many marketing channels to acquire new customers at the right price can be very difficult.
We will undertake a comprehensive review of each marketing channel detailing recommendations on how to get more out of new and existing channels. Examples of the channels examined include, but are not limited to:
- PPC – Account and campaigns structure, ad copy, targeting.
- SEO – Keyword research, content coverage, technical SEO, outreach.
- Paid Social – campaign structure, targeting, ad creative for each social network.
- Organic Social – Engagement strategy, influencers, stories/events calendar.
- Partnerships – affiliates, online retailers, referrals, reciprocal campaigns.
As well as recommendations on acquisition of new customers, we will detail a strategy for retaining more existing customers and reducing customer churn, including regaining lapsed customers.
Once we have completed a review of activity and produced our recommendations tailored to increasing your online business, we can work in partnership with you to implement the new marketing plans. Our flexible approach means you can choose to continue working with us in this final implementation phase or simply take our recommendations and carry out the activity yourself or with other third parties.