Fresh Aspect are a highly experienced team of senior Commercial and Marketing professionals specialising in helping Start-ups and SMEs become successful and grow online…and if we like a business we might invest in it too!
We are very much partners to the businesses we work with, who can choose from an affordable menu of services tailormade to them….
Digital Business Strategy
There is little point in having a great business idea and product without a clear digital strategy to deliver the projected sales to investors. Analysing all aspects of your business and the competitor landscape, we will develop a digital strategy to acquire new customers at the right price, how to retain them, and grow their LTV.
Online Marketing Plans
PPC, SEO, and Social Media are just some of the numerous digital channels where you can acquire new customers, so it can be hard to know where to focus your time and budget. We will review your current activity, provide detailed plans for improvement in your existing channels, opportunities in new channels, plus strategies to retain your current customers and win back lapsed ones.
Website Analysis & Improvement
You may just be starting out, or you’ve had a website for a while but need it to work better for you. We will review your website analytics, user journeys, customer research and other data sources to identify improvements. Then using CRO techniques, test hypotheses of alternative pages to improve conversion rates, reduce bounce rates and improve usability to generate more business from your website.
Mentoring
People are the most important part of any business, but particularly in start-ups and small companies where human resources are tight. Defining business values, individual’s performance and goals, and one-to-one mentoring leads to more motivated employees and improved productivity.